That's saying something because I don't really like yogurt... unless it's the rich, creamy, sweet, full-fat type I enjoy when I'm back in Germany. I've been thinking about Greek yogurt, and I really don't like Greek yogurt. But it's not the taste that has my mind spinning.
It's the fact that Greek yogurt has taken over the supermarket shelves in the US and Europe, and Greece is not benefiting from this robust popularity. Just when Greece could use the rights and the royalties for all this Greek-this, Greek-that phenomenon... they get nothing. Everyone is selling Greek yogurt, except the Greeks! The last of the brands made in Greece, Fage, announced in October 2012 that they would be moving it's headquarters out of Greece to Luxembourg. What?
It seems the world is starting to love all that we Greeks have known about our beloved culture and homeland. Healthy diet, the power of three ingredients - lemon, olive oil and oregano that makes all foods delicious. The Feta wars fought in Europe a few years back, has not made it to the shores of the US. Cheese masquerading as THE Greek cheese are everywhere here in the states.
The world is getting it's Greek On, but who is managing the brand of Greece?