I was feeling a bit under the weather this weekend, no major symptoms, just not 100%. As I was watching some television a commercial for Vicks Custom Care medicines came on. The caregiver was serving them to a group of sick people off of a sterling silver tray... like a waiter at happy hour. I think there were five different kinds, cough & cold, congestion, chest cough, dry cough and body aches. Only one flavor, Berry, that I could find after a bit of searching, Orange, Honey Lemon... can't be too far behind. Yikes.
Do we really need all of this choice? Is it necessary to slice our options so thin that it's nearly impossible to make a decision without Google nearby? Is it safe to say this is an American phenomenon?
In the book the Paradox of Choice by Barry Schwartz, the argument is made why more is less. How even the simplest decisions are made unnecessarily complicated, because of the sheer number of choices we are faced with daily.
During these most challenging of economic times, I hope we can begin to self-edit, if the demand isn't there, perhaps the manufacturers will get the message. Here's my list of what we could do with less of.
Please share your "more is less" list here.
2. Flavored Water
5. Cold Medicines