One of my favorite projects when I was studying design at Purdue was to design a wine label. That was way before I understood what a good bottle of wine truly was. Annie Greene Springs Peach Creek and Boone's Farm Strawberry Hill were the go-to wine of choice in West Lafayette, Indiana. Splurging meant a bottle of Greek Demestica, and yes that's with an "e".
That project created a lifelong passion for wine label design.
Here's my latest inspiration, Primitivo from Puglia region of Italy. Found at Whole Foods in Bellevue, Washington, April 2010. Great font, hand drawn sketch and great warm color, makes for modern, fun and cozy. It was good too :).